Designer of the European blow dry

The technique

Can your staff compete in our ever-changing industry where finish work is so important to retaining and increasing your clientele? Are you confident in their skills in doing so in a timely manner and with long-lasting results that will keep your clients coming back for more?

After spending time with me, I can guarantee that your experienced stylists will develope an ultra-refined blow dry, and that your assistants and junior stylists will have clients requesting them in no time!

I am committed to my European technique of blow drying that I developed and refined over 5 years spent in Europe and 25 years in the hair industry. In an industry where the blow dry is often considered an afterthought, I see it as the talent that separates you from the rest. It is what the client remembers when walking out your door.
I developed this system by blending all of the best ideas into one solid, easy-to-learn and effective technique. Each movement has a purpose...cutting down significantly on drying time, making you more profitable, all while producing the best results. This technique will certainly strengthen your most seasoned stylist, but more importantly, will create solid skills for even your greenest of staff members.

Some of the details that set my technique apart:

  • Only natural boar bristle brushes are used.
  • This allows for smoothing of the cuticle...not force flattening and drying it, which is what happens when the popular metal brushes are used. With my technique, your clients will be left with a beautiful, bouncy, shiny, long-lasting blow out with more natural movement, as opposed to the straight, but limp and lifeless hair that metal brushes create.
  • Pre-drying of most hair types before ever touching the hair with a brush.
  • A pre-dry with purpose ensures that the blow dry lasts, and that more time is spent in actually styling the hair rather than just drying it. A blow dry commonly begins from very wet hair which almost always ensures a "not so dry" blow dry... leaving the client wondering what happened to their beautiful finish after leaving the salon. This WILL NOT happen with my technique.
  • Unparalleled attention to detail.
  • I give strong focus to the little differences that take an average blow dry into something fabulous. My main goal is share my knowledge and experience with all my fellow stylists that want to exceed the expectations of their clients... I take great pride in passing along all that I know... all the while bettering you and your team!

    Let's make every client feel like a celebrity!

Salon owners

I provide customized training for salon owners and their team... from the most senior to the greenest of staff members, enhancing and solidifying their skills. The European technique is easy to learn, cuts down on drying time, provides the finest and longest lasting results, and teaches the little differences that bring an average blow dry into something exceptional.

Beauty Schools

I provide training to schools... furnishing their students with the most solid and easy-to-learn blow dry technique available. This helps your school to stand out from the rest. Not only do I teach the basics of providing a superior finish, but I also break down a blow dry into the tiny details that make it memorable and long-lasting. Your students will feel so much confident after experiencing this program.

Features

Flexible training programs specifically designed to suit the requirements of your salon, stylists, assistants, students and school.
Exceeding the expectations of your clients and bringing them back for more.
It's all the little differences that set this technique apart.
In our ever-changing industry, keep your staff or students up-to-date

Meet Denise

Denise is a master hair colorist and hair stylist in the Greater Boston area. She created, designed and implemented a very successful training program while using her European Blow Dry technique.


Denise started her career in her home state of Vermont... going to school and working for a few years before moving to Europe to further her experience and training. While in Italy, she worked for Di Palma salons - a highly successful salon with multiple locations - as well as a hair academy in Pisa. She worked and trained there for over 5 years. It is here that she developed a passion for blow drying. Astonished by how advanced the Europeans were at finish work (nary a round brush in sight at the time in the US!), she made this her focus and trained all over Europe to master her technique. She took the best of each approach and developed her own method... working over 25 years perfecting it.


After moving back to the States, she worked at and trained her technique to some of the best Boston salons, including Grettacole and Salon Capri. Still working behind the chair at Salon Capri, she keeps her finger on the pulse of the industry and the latest trends. When recruited as Director Of Training for the Boston-based Bestyled blow dry lounges, she jumped at the chance to teach her tried-and-true technique which was ultimately adopted by the brand. For them, she developed the looks, curriculum, and training, and opened numerous locations while personally training every stylist that worked for the company.



Denise is blessed with a cult clientele behind the chair... made-up of some of the most discerning and affluent women in the Boston area. She is now excited to be offering her 25 years of international experience and one-of-a-kind technique with your salon. These are the same techniques that have made her so popular today.
She takes great pride in passing along all that she knows with the one goal of bettering your team and growing your business!

What they're saying

Only a few of the enthusiastic reviews and testimonials about Denise, from trainees and clients.

Training

Student

"Denise is the most amazing instructor I have ever had! She is attentive, honest and very knowledgeable, professional and just a kind person! I loved the training!"

Training

Student

"It was very useful. I learned a lot. Denise is awesome. I felt insecure with blow drying for a bit. I got a whole new confidence."

Training

Student

"This training was absolutely amazing. Denise is so talented in teaching and what she does! Thank you, Denise! I hope to see you again!"

Training

Student

"I felt the training was fantastic. Denise is very patient and thorough."

Training

Student

"Denise was a pleasure to work with, she made me feel comfortable."

Training

Student

"Denise was really easy to get along with, which made my experience very enjoyable."

Training

Student

"Everything was above my expectations. This is a great experience. Denise has a very encouraging and positive attitude. She did a really great job."

Training

Student

"The class was very well planned and executed and Denise was WONDERFUL."

Blow Dry Lounges

Manager

"As a Salon Manager/District Manager for over 10 years, I strongly recommend Denise's blow-dry training for any salon owner looking to boost team moral and client retention!"
-Courtney Herlihy
West Roxbury, MA




Classes for hair stylists

Salon

Blow Dry Client

"I am extremely picky about my blowdry and she is the only person I will let do it for me. Her finish work is the best out there, far superior to any other that I have ever seen or gotten anywhere else!"
-Pamela Mittleman
Needham, MA



Hair style after European Blow Dry Technique

Salon

Blow Dry Client

"Not only does it last for days but it looks beyond incredible when she is finished. She always listens to what I want, whether I am wearing my hair straight, with beach waves or curls, she can do it all and does it all very well."
-Lindsay Merowitz
Boston, MA


Blow Dry classes in Boston

Salon

Blow Dry Client

"I have pretty easy hair to handle since I always just want it straight but I don't like it flat and Denise always does an amazing job at making my hair straight but giving me that volume I want."
-Nancy Sommer
Brookline, MA



best blow dry classes in Boston

Contact Us

...for more information on programs and pricing

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